Member of the Supervisory Board
Geoffroy Roux de Bézieux was born in 1962, married and has 4 children.
He was President of Medef from 2018 to 2023 and has an entrepreneurial career.
Professional activities: After graduating from ESSEC and obtaining a DESS from Dauphine in 1984, he joined the Special Forces (Commandos Marine) for his national service, taking part in operations in Africa and Lebanon. He is now a reserve naval captain. Then he joined the L’OREAL group for 10 years, where he held a few positions in France and abroad, including Marketing Director in the UK and Managing Director in Poland.
In 1996, he founded THE PHONE HOUSE, the first chain of stores dedicated exclusively to mobile phones. A year later, he acquired a stake in the UK group CARPHONE WAREHOUSE. In 2000, this group listed in London and took control of THE PHONE HOUSE. He was appointed Managing Director from 2000 to 2004, with responsibility for the company’s European development.
In 2004, he founded OMEA TELECOM, which launched BREIZH MOBILE, the first alternative mobile operator (MVNO). In 2006, he convinced the VIRGIN group to invest in this project and create VIRGIN MOBILE. In 2008, OMEA acquired Télé 2 mobile. In 2014, Numéricâble acquired OMEA TELECOM, which directly or indirectly employs almost 1,000 people and has 1.8 million customers.*
In January 2015, Geoffroy Roux de Bézieux created NOTUS TECHNOLOGIES, where he is now the founder and chairman. The NOTUS group generates sales of 60M and employs 250 people in the agri-food (Oliviers & Co, Le fondant Baulois) and outdoor sectors.
Other activities: Director of Parrot, Vice-Chairman of the Supervisory Board of Peugeot SA from 2007 to 2019, director and/or investor in IMS, Seloger.com, Micromania, Budget Télécom and Nocibé. In 2009, together with P. Kosciusko-Morizet and S. Treppoz, ISAI, a 150M investment fund for French internet and mobile start-ups, which was the first investor in BlaBlaCar in 2010. Geoffroy Roux de Bézieux is a member of the Board of Directors of the Paris 2024 Olympic Games Organizing Committee and of the France2023 public interest group, which is responsible for organizing the 2023 Rugby World Cup in France.
Other commitments: Geoffroy Roux de Bézieux was Vice-Chairman and then Chairman of Croissance Plus, the association of high-growth companies, from 2003 to 2008. He was also a member of the Commission pour la libération de la croissance française (Attali Commission – 2007/2008). Vice-chairman and chairman of Unedic from 2008 to 2012, Geoffroy Roux de Bézieux was deputy vice-chairman and treasurer of MEDEF from 2013 to 2018, in charge of the Economy division.
In July 2018, he was elected President of the MEDEF, a position he left on 17 July 2023.
In 2005, in collaboration with his wife, he set up a charitable foundation, the FARAOK Foundation (“forward” in Breton), under the aegis of the “Fondation de France”, that provides financial support for humanitarian associations.